When local entrepreneur, Jaci Katz, was ready to open her new restaurant, Koláče Dough Co. & Eatery, she wanted a communications partner with a distinct eye for design and experience in building a brand from the ground up. We kicked off the project with identity creation and a moodboard that demonstrated colors, visual style and feel of the brand elements. We set up a comprehensive photoshoot that allowed us to assemble a robust library of images that were used in social media posts, on the website and in print materials. From there, we created a logo, brand guidelines, interior and exterior signage, ads, promotional artwork and materials for the launch, custom chalkboard menu art and a website. The designs and brand elements, just like the fresh-made daily kolaches, were a big hit.
