Client: the lycra company
Services:
Campaign Development
Art Direction
Photo Retouching
EXHibit Design
web design
print design
The LYCRA® company has many sub-brands within its portfolio, including LYCRA HyFit® fiber, a premium fiber that is used in diapers to deliver better quality, fit and comfort. The fiber also produces less waste, a testament to the company’s bolstered sustainability efforts. To introduce its latest LYCRA HyFit® fiber to suppliers from all over the world, LYCRA® brand wanted to make a big splash during the IDEA conference, a non-woven and engineered fabrics conference that attracts thousands of suppliers each year. We created the campaign “Making Waves,” showcasing children playing, climbing and exploring their surroundings in beautiful, natural settings, which helped to visually reinforce our message of sustainability and the company’s efforts to make a difference in the industry. We designed a visually distinct booth that included the brand’s iconic colors, large spools of fiber, vivid photography and elements of the outdoors. The brochure also incorporated the campaign’s elements, with the information delivered in a clean, concise and organized manner. The website mirrored the brochure in look and feel, and was used to arouse curiosity around the new fiber and get people excited to learn more about it at the show.
