AKB Hotel Bar

AKB Hotel Bar is a casually hip boutique hotel bar inside Archer brand hotels. Archer’s boutique hotels pride themselves on exquisite design driven by the destination it’s in, curated luxuries and whimsical touches. While AKB Hotel Bar already had a logo, menu selection and interior design plans established, we partnered to developed the collateral materials and bring the brand to life, making the bar experience a seamless extension of the hotel itself. We created the staples for all bars including menus, graphics, gift cards, sales materials and employee communication materials. These pieces were designed to reflect the crisp curation of the bar and inviting ambiance. But we didn’t stop there. We felt that there was an opportunity to elevate the patron experience further. By embracing the luxury and whimsy of the Archer brand, we designed celebration cards, napkins and to-go packaging (bags, stamps, etc.) to share different messaging for guests. This provides a unique and memorable experience for guests who come once or again and again.