The LYCRA Company wanted a fresh way to re-introduce their technologies and showcase all of it’s different brands. We created two different fun and colorful infographics with relevant messaging for each audience. To textile companies, we showcased The LYCRA Company’s portfolio of brands that continuously receive high praise within the industry. The second infographic was inspired by our own closets, which are filled with different types of clothing that contain LYCRA® fiber — quite a few that would surprise you. The infographics started as sketches that were then digitally drawn before layers of color were added in photoshop.
