Archer Hotel
Archer Hotel is a boutique hotel collection with eight locations across the United States, each with its own distinct personality and sense of place. The Archer brand team needed a comprehensive resource that could be easily accessed, updated and shared across various teams. The result is an interactive, digital page-turning handbook filled with information and direct access to programs, tools, resources and contacts. It creates a useful hub where teams can see what’s available and quickly find where to go. The editorial-style handbook features Archer Hotel’s beautiful brand photography within a 78-page modern grid structure that organizes content and highlights the visual impact of the brand.
CLIENT: Archer Hotel
SERVICES:
Content Organization
Art Direction
Editorial Design
Digital Graphic Design
Information Architecture
Digital Programming